Founders Syllabus
Ask the right questions
- Produce your own questions
- Improve your questions
- Strategize on how to use your questions
- Reflect on what you have learned
- Practice three thinking abilities in one process:
- Divergent, Convergent and Metacognitive thinking
Entrepreneurial Mindset
Learning outcomes
- A mindset for life; not only startups
- Identify, assess, share and act on opportunities
- Coping with failure
- How to validate problem and its solution
- How to validate if a product has an acceptance in a market
- Problem-solution, Product-Market, Business model canvas
- Thinking entrepreneurially within yourself and colleagues
- Entrepreneurial motivations and behaviors
- Seeing and acting entrepreneurially
Discovering ideas
Learning outcomes
- Identify and analyze entrepreneurial opportunities
- Evaluate your ideas using the right filters
- Build your Business Model Canvas
- Create your Value Proposition Canvas
- Get to know the steps to create innovative products
- Get external validation from the right people
- How to talk to customers
- Minimum Viable Valuable Product
- What not to do with your idea
- Enhance your entrepreneurial mindset
Startup culture and branding
Learning outcomes
- Identify the elements of startup culture
- Think different about culture
- Build your startup’s DNA
- Create your golden cycle
- Culture will help you hire better
- Brand your startup
- Create your pitch
Your key assets: Team
Learning outcomes
- Get the criteria to build the right team
- Create you Employee Value Proposition Canvas
- Put together an employee handbook
- Get to know how the method to solve conflicts
- Allocate equity among team members
- Avoid the bozo effect
- Enhance your entrepreneurial mindset
From Idea to Product
Learning outcomes
- Create your pricing policy
- Avoid common financial mistakes
- Follow your progress with the right metrics and KPIs
- Design thinking
- Agile methodologies
- Craft you marketing plan
- Experiment to test your hypothesis
- Familiarize with build/measure/learn feedback loop
- Enhance your entrepreneurial mindset
Execution counts for 99% of success
Learning outcomes
- Familiarize with the disciplines of execution
- Measure Product/market fit
- Lead your team
- Learn from other people’s mistakes
Startup Funding
Learning outcomes
- Profile investors
- Know when to raise money
- Measure how much money to raise
- Create the right material before pitching
- Look for those skills at investors
- When to run after customers and not investors
- Have the numbers right before pitching
- Create your elevator pitch, your 2 mins pitch